Why Do I Want You To ‘Like’ My Facebook Page?



“Like my Facebook page!”
“Follow me on Twitter!”
“Check out my Pinterest!”
“If you follow me on Twitter – like my Facebook page too!”
“Share this!”

How we’ve come to hate all this. Why?

  • It feels like an order Generally, we respond poorly to demands, especially when we can’t see a ‘why’
  • It’s impolite The message lacks ‘social nicety packaging’. What do I mean? Consider the following two approaches:

“Share this!”

“If you found this article interesting or useful, I’d love it if you’d share it with others. Thank you :-)

Which one would be more likely to encourage you to ‘share’?

  • No reason Why should I ‘like’ your page? How will I benefit? For example:

“If you love French food, you may wish to ‘like’ my Facebook page where I post all the great recipes I come across on my travels through France”

There is an etiquette involved in building a social media following. Many people observe it, many more do not.

And I am not above blame. On occasion, I have quickly put together an update designed to encourage more ‘likes’ for my page. On re-reading it later I’ve opted to hit the delete button as I found my own request a little too demanding or lacking in some way. Once, someone even got in touch to say “I don’t like being asked to visit your page” I was mortified.

There are a whole bunch of people out there who promise to achieve huge numbers of ‘likes’ for your page. I haven’t tried any of these – it doesn’t feel right for me. (Have you? Out of interest it would be great to hear your thoughts). And then there are the ‘like ladders’. Everyone lists their page and off you go ‘liking’ as many as you wish in the hope that folks will return the favour. It sounds like something to avoid like the plague but, in fact, I have joined in with a couple of these and although I will never interact with the huge majority of people again (I’d like to though – drop in and say ‘Hi!’) I have met some great people in this way and have even added them as friends to my personal Facebook profile. I continue to enjoy their input.

Why do I want you to ‘like’ my Facebook page?

I’m living on the Mediterranean island of Cyprus. Life is very different and less ‘full on’ than that in the UK. Some people may even find it boring. Whilst I relish the peace and tranquility, I also realised that for the first time in my life I’d have the gift of free time. Along with the outdoor life I’ll inevitably pursue, I needed another hobby. I choose writing. I started a blog and enjoyed that so much that my ambitions turned to writing for other blogs…then writing a few articles for magazines. Suddenly the idea of writing a book entered into the realms of possibility.

But I’ll have to work for it:

To increase their chances of being accepted for publication (both on and offline) today’s author requires a huge measure of passion, proactivity and a platform.

The first two “p’s” speak for themselves.

A platform can be likened to a stage – somewhere to be heard. In the online world it’s built of your contacts, connections and followers. It’s your ‘reach’. Although we constantly bemoan how times have changed, publishers have always favoured authors who can potentially market their own work; the only thing that has changed is the route to market. Nowadays this route is composed of blogs, email lists and social media presence. In fact, the publisher Simon and Schuster have an author portal on their website which encourages writers to start blogging and embrace social media to help promote their work.

This is why I continue to build my Facebook ‘likes’. Social proof, they call it. It’s like saying “Hey there Mr Editor – potentially, I have 200 or 500 or 1000 people (say) who may be interested in my proposed article, feature blogpost or book”. Maybe. I use the word ‘potentially’ as we’re all well aware that many of our acquired page likers will not have the faintest interest in our work. I think they’re termed ‘non engaged’. But as a persuasive tool when trying to have your work accepted, the potential is still there.

My Facebook page is Ladyhiker

Ladyhiker page

I work hard to ensure that my page is an enjoyable place to visit.

I’ll be posting photographs, recipes and updates on Mediterranean living including costs, taxes, my outdoor escapades and frequent travels. Much humour too. If this is something that interests you, then you may consider ‘liking’ my page. (How did I do?! Ha!)

Incidentally, I won’t be selling from my page. My aim is not to seek payment for my efforts – I simply enjoy seeing my work online or in print – pure, unadulterated vanity!

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  • Roni

    What a gorgeous message! Thankyou so much for the reminder in posting courtesy…it is easy to rush in & sometimes forget ettiquite when you are kind-of anonymous. Many thanks for your gentleness too! love Roni xx

    • KarenGuttridge

      Thanks! I agree – when we’re busy it’s easy to fire out a message that people find a little too much. So hard to get everything right! :-)

  • Carolina HeartStrings

    Well said! oh and I liked ya (overdue).

    • KarenGuttridge

      Thank you :-) I’ll try to post interesting stuff!

  • Rosemary

    I made your soup last night!! Fab… missed out the milk though!

    Great post today and good to be reminded of how we can present our requests! Liked your page too! Rosemary

    • KarenGuttridge

      Thanks Rosemary – glad you liked the soup too. I have a few more soups in the planning! :-)

  • http://profiles.google.com/dwalline Diane W

    I really need to be less demanding and more personal when it comes to asking others to share my content!

    • KarenGuttridge

      I think it’s hard to get it just right Diane – I sometimes don’t!

  • http://twitter.com/denyskelley Denys Kelley

    Ha- I already liked your page! :)
    And I’m with you I don’t let it when a post tells me what to do.
    Love the fact that you’re writing a book- sounds great.
    And to be quite honest- your Facebook page should be about building relationships and a community not about selling! So you are right on target! whooo woo.

    • KarenGuttridge

      Thanks Denys – great comment and glad you agree…whooo woo!

  • Marian

    Liked it. Don’t know why I didn’t before! Your approach to the social media jungle sounds very human. Brava! Keep it going! This was our sea today. How was yours?

    • Marian

      PS It didn’t upload :-( Never mind!

      • KarenGuttridge

        No problem Marian – why not put the photo on my Facebook page?! :-)

        • Marian


  • http://www.facebook.com/hillplodder Matthew King

    I sympathise. Nothing turns me off more than someone saying “only x likes to go until xx… help me get there”. Why ? What benefit will I get from that ? Let me decide if you’re worth a like or a follow. And quite frankly anyone who gives the impression that the accumulation of likes and follows is all they’re interested in, gets an immediate unlike/unfollow from me, maybe even a report for spam. it’s getting ridiculous, and one of the reasons why I don’t automatically follow back people who follow me – they only get followed if they look interesting.

    • KarenGuttridge

      Absolutely right. I do understand the pressure people feel to garner a following and I think your last sentence is a great one to go by – “they only get followed if they look interesting”. We should all strive to be interesting (whether that means informative, entertaining or something else).

  • http://www.facebook.com/amycakes6 Amy Young Miller

    I not only LIKED your FB page, I LIKE you, so of course I’m going to want to follow what you are doing! Thanks for pointing out the importance of manners–there should be manners on the internet, too!

    • KarenGuttridge

      What a lovely thing to say Amy! I’ve very much enjoyed meeting you – looking forward to following your life too!

  • Cairn Rodrigues

    I’m with you in like-limbo! It’s hard to balance the need for numbers with the desire to be real and organic. I wish you great success in the writing of your book because I do like your posts. Enjoy those hikes in Cyprus and keep plugging away doing your thing, the right people will find you eventually.

    • KarenGuttridge

      I love “like-limbo” – describes it well! Thank you for this comment – it really helps me to know whether folks are enjoying my ramblings! I think you’re so right – being genuine and interesting are the most important things.

  • PamelaJayne

    I would rather have people “like” my page for what I do and share with their friends etc…but I also do use my FB page as platform to sell my work – it’s now an intergral part of our wage – thankfully! I work hard all year so to share and even make some sales however big or small is great! I think your page/blog etc… is lovely as you are sharing your life which let’s face it we all love to know how other people survive and enjoy or don’t enjoy their days! I look forward to following you further now I have found your page and enjoy reading all that you write :) I agree though the general consensus should be -”if you like my page then thank you – I hope you get the same from it that I do” and if that’s the case then it’s a genuine like but there is nothing wrong with thanking your followers by the way of a gift is there? if so guilty! ;D

    • KarenGuttridge

      Thanks for your great comment :-) From chatting to different people it appears that one of the more delicate issues is raising awareness of your page so that people know it exists without coming across as too pushy – getting the balance right is not always easy. As you point out – saying “thank you” is extremely important (I always feel that I naturally want to do so anyway). Gifts are great! ;-)

  • http://anitafiander.com/ Anita Fiander

    I think we are all bombarded with this message so often it has become an annoyance..I am sure something will change and get worn out again too. Its the social media way it seems…

    • KarenGuttridge

      I think you’re right Anita – wonder what’s next?! :-)

  • http://twitter.com/CumbrianRambler Beth Pipe

    It’s taken me a few days to reply to this one as I’ve been mulling it over. I find I’m in a conundrum in that I love to write and want to write BUT I really don’t enjoy the shameless self promotion that’s required. However if I don’t promote my own work someone else will promote theirs and I would, in a perfect world, like to generate a reasonable income from writing at some point in the future. So I find I have to do the “look at me” stuff even though I don’t fully understand why people would want to read my stuff over all the other excellent content on the internet.

    And if anyone is wondering whether or not it’s worth “liking” your FB page then yes it is – your posts are wonderfully humourus and always informative.

    • KarenGuttridge

      I totally understand. However as you point out – there is always someone in your field who is comfortable with self-promoting (or simply realises that it HAS to be done) and they will be the ones who get noticed. Incidentally, I love the way you write – however I think the realisation that others find our work interesting takes time to sink in. For me, I became a little more at ease with the self promotion (it will never sit happily) as slowly people kept on telling me they liked my stuff. It’s great to see that you’re securing some great writing opportunities now (love Herdy!) so let us all know when you’ve produced a piece! Also – thanks for your comment on my Facebook page :-)