Since I posted How I Get My Blogposts Written On Time last Saturday, I’ve received a flurry of questions asking for more in depth information. This is great as I’m not normally so popular!
Several of the queries centred on blogpost titles – how to craft them and whether to decide on the title before or after composing the piece. Personally, I decide on my title once the post is finished – sometimes the obvious words to use seem to ‘jump’ out of the page. I think this is something to play around with – perhaps you may feel that having the title sitting boldly on the blank page helps you to focus; it serves as a constant reminder of what you set out to write about! Yes – I have been known to forget…
There is a definite art to devising a title that encourages folks to click.
Here is a resource that I refer to frequently (it’s not a new post but the principles don’t really change)
(You’ll spot that I used Tip No. 4 for this post!)
I would add one more to that list – I’m quite fond of humorous headlines such as these which I have used to good effect:
(I use humour simply because it’s very ‘me’ and feels very natural – not because I expect the click rate to be higher!)
And finally, here’s what works on Problogger: