How To Write The Very Best Title For Your Blogpost

Since I posted How I Get My Blogposts Written On Time last Saturday, I’ve received a flurry of questions asking for more in depth information. This is great as I’m not normally so popular! :-D

Several of the queries centred on blogpost titles – how to craft them and whether to decide on the title before or after composing the piece. Personally, I decide on my title once the post is finished – sometimes the obvious words to use seem to ‘jump’ out of the page. I think this is something to play around with – perhaps you may feel that having the title sitting boldly on the blank page helps you to focus; it serves as a constant reminder of what you set out to write about! Yes – I have been known to forget…

There is a definite art to devising a title that encourages folks to click.

Here is a resource that I refer to frequently (it’s not a new post but the principles don’t really change)

9 Proven Headline Formulas That Sell Like Crazy

(You’ll spot that I used Tip No. 4 for this post!)

I would add one more to that list – I’m quite fond of humorous headlines such as these which I have used to good effect:

Save Shorty, Mad Cows, A Naked Man And His Brazen Hussy

A Giant’s Playground, Dr Who and Injured Pride

(I use humour simply because it’s very ‘me’ and feels very natural – not because I expect the click rate to be higher!)

And finally, here’s what works on Problogger:

Titles That Work on ProBlogger—And Why

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  • Victoria

    Love it!

  • http://twitter.com/penteadolena Lena Penteado

    Thanks for the links, great tips for headlines!

    • KarenGuttridge

      Thanks Lena – if you use any, let me know how you get on! I’m going to experiment more with them too :-)

  • Mike Gardner

    Great informative Blog, with good links. I tend to have a working title and then finalise it when I have finished.

    • KarenGuttridge

      Hi Mike – I do have a vague idea of the title but it often changes quite a lot as the post progresses! Guess that’s why I leave it until the end :-)

  • http://twitter.com/Purpleella Ella Tabb

    Good advice thanks, just popping over from my blog. Btw did you know that my Mum lives in Cyprus (near Pathos) and I regularly visit.

    • KarenGuttridge

      Ooo where in Paphos?

  • Guest

    There seems to be 2 schools of thought about creating blog titles. It depends if you are writing for search engines or people. Some bloggers write a blog post around a certain keyword so create a title that includes it. Others prefer a title that creates intrigue or humor such as the ones you quote.

    • KarenGuttridge

      I agree. My ethos is that I NEVER write for search engines. I tried it once and my writing appeared false and didn’t flow correctly. I firmly believe that if you write quality stuff that serves a need, then you will attract a readership. It just takes a little longer.

  • Sandy Halliday

    There seems to be 2 schools of thought about creating blog titles. It
    depends if you are writing for search engines or people. Some bloggers
    write a blog post around a certain keyword so create a title that
    includes it. Others prefer a title that creates intrigue or humor such as you have quoted.

    • Sandy Halliday

      Wanted to make my name to connect to my blog but didn’t get the opportunity to do so with this system.

      • KarenGuttridge

        Sandy – I’ll take a look at my system :-)