For the next week or so, I’ve decided to select some of my favourite books on marketing and the principles of success and to apply some of the advice therein in order to achieve my goal of raising awareness of this blog. I’d also love to increase my blog subscribers but – one step at a time!
This blogpost has been inspired by the following video:
The video is several years old and it’s likely that you’ve seen it before. That’s fine. I just remember the impact it had on me on first viewing; as one of Professor Richard Wiseman’s test subjects said in his book Did You Spot The Gorilla?: How to Recognise the Hidden Opportunities in Your Life “It makes you wonder what else you are missing in life”
According to Professor Wiseman, our brain only sees what it expects to see and this can cause us to miss opportunities and simple solutions to problems. The good news is that we can ‘prime’ our brains to be more receptive. Have you ever decided to buy a certain make or colour of car and then for the next few days seem to spot these cars everywhere? This is because, by consciously thinking about your desired car, your brain has been ‘primed’ to notice them.
When it comes to problem solving the key, apparently, is to think about a current challenge then to relax and allow your mind the time and freedom to deliver some potential solutions; one mustn’t try too hard.
Ready to try some of Professor Wiseman’s (PW) suggestions? Here’s the first one:
I’m going to list the basic plan below and then gather and blog about my findings over the next few days. Have to give my poor, overworked brain a chance!
Here we go
PW: Write down a single sentence that states what you’d like to achieve
Me: To raise awareness of my blog
PW: Spend some time actively thinking of ways to achieve it
PW: Next, stop trying so hard. Do not completely forget your challenge (Professor Wiseman suggests placing an object on your desk or in your car which reminds you of your goal).
PW: Feed your mind with new experiences (art galleries/museums/different magazines)
PW: What does your brain come up with?
I can’t wait to see what I come up with! Actively thinking now…